Unreal Nature

May 10, 2009

The Supermarket

Filed under: Uncategorized — unrealnature @ 7:35 am

Marcovaldo was taking his family out for a walk. Since they had no money, their entertainment was to watch others go shopping [ ... ] watching was always lovely, especially if you took a turn around the supermarket.

… Marcovaldo, on entering [...] took a cart; his wife, another; and his four children took one each. And so they marched in procession, their carts before them, among counters piled high with mountains of good things to eat, pointing out to one another the salamis and the cheeses, naming them, as if in a crowd they had recognized the faces of friends, or acquaintances, anyway.

“Pàpa, can we take this, at least?” the children asked every minute.

“No, hands off! Mustn’t touch,” Marcovaldo said, remembering that, at the end of this stroll, the check-out girl was waiting, to total up the sum.

“Then why is that lady taking one?” they insisted, seeing all these good housewives who, having come in to buy only a few carrots and a bunch of celery, couldn’t resist the sight of a pyramid of jars and plonk plonk plonk! with a partly absent and partly resigned movement, they sent cans of tomatoes, peaches, anchovies, thudding into their carts.

In other words, if your cart is empty and the others are full you can hold out only so long: then you’re overwhelmed by envy, heartbreak, and you can’t stand it. So Marcovaldo, having told his wife and children not to touch anything, made a rapid turn at one of the intersections, eluded his family’s gaze, and, having taken a box of dates from a shelf, put it in his cart. He wanted only to experience the pleasure of pushing it around for ten minutes, displaying his purchases like everyone else, and then replace it where he had taken it. This box, plus a red bottle of ketchup and a package of coffee and a blue pack of spaghetti. Marcovaldo was sure that, restraining himself for at least a quarter of an hour, and without spending a cent, he could savor the joy of those who know how to choose the product. But if the children were to see him, that would spell trouble! They would immediately start irritating him and God only knows the confusion that would lead to!

Marcovaldo tried to cover his tracks, moving along a zig-zag course through the departments, now following busy maidservants, now be-furred ladies. And as one or the other extended her hand to select a fragrant yellow squash or a box of triangular processed cheeses, he would imitate her. The loudspeakers were broadcasting gay little tunes: the consumers moved or paused, following the rhythm, and at the right moment they stretched out their arms, picked up an object and set it in their baskets, all to the sound of music.

Marcovaldo’s cart was now filled with merchandise; his footsteps led him into the less frequented departments, where products with more and more undecipherable names were sealed in boxes with pictures from which it was not clear whether these were fertilizer for lettuce or lettuce seeds or actual lettuce or poison for lettuce-caterpillars or feed to attract the birds that eat those caterpillars or else seasoning for lettuce or for the roasted birds. In any case, Marcovaldo took two or three boxes.

Ans so he was proceeding between two high hedges of shelves. All at once the aisle ended and there was a long space, empty and deserted, with neon lights that made the tiles gleam. Marcovaldo was there, alone with his cart full of things, and at the end of that empty space there was the exit with the cash-desk.

His first instinct was to break into a run, head down, pushing the cart before him like a tank, to escape from the supermarket with his booty before the check-out girl could give the alarm. But at that moment, from a nearby aisle, another cart appeared, even more loaded than his, and the person pushing it was his wife, Domitilla. And from somewhere else, yet another emerged, and Filippetto was pushing it with all his strength. At this area the aisles of many departments converged, and from each opening one of Marcovaldo’s children appeared, all pushing carts laden like freighters. Each had had the same idea, and now, meeting, they realized they had assembled a complete sampling of all the supermarket’s possibilities. “Papà, are we rich then?” Michelino asked. “Will we have food to eat for a year?”

“Go back! Hurry! Get away from the desk!” Marcovaldo cried, doing an about-face and hiding , himsself and his victuals, behind the counters; and he began to dash, bent double as if under enemy fire, to become lost once more among the various departments. A rumble resounded behind him; he turned and saw the whole family, galloping at his heels, pushing their carts in line, like a train. [ ... ]

I’m not going to tell you how it ends. Buy the book! It’s Marcovaldo: or the seasons in the city, by Italo Calvino (of course!); the above is taken from the chapter, Marcovaldo at the supermarket.

I do my weekly grocery shopping at just such an enormous supermarket and almost every week I see an elderly couple pushing a cart around, up and down, all the aisles without ever putting anything in the cart. All of the employees seem to know them, so finally I asked what they were doing. They tell me that the couple do this every day for exercise. But why do they need to push an empty cart? Nobody knows. Also, why do they (and all those mall-walkers doing the same thing) want to walk inside a store and not outdoors? It’s safe! It’s clean! It’s dry! It’s flat! No wonder so many people don’t care about Nature. They’ve never seen it.

-Julie

http://www.unrealnature.com/

17 Comments

  1. A couple of years ago, I was in Tesco and was approaching the checkout when a large, wild eyed man with studs through his nose grabbed my trolley and wrenched it away from me, pushing it towards a checkout desk.

    “Hey!” I said “that’s mine!”

    But, since he was so very much larger and wild eyed than I, and especially since I hadn’t paid for the goods yet, I didn’t try to take it back.

    “There’s no point in taking it” I said, trying to reason with him, “I haven’t paid for the stuff, yet.”

    “I don’t care” he snapped back, “I’ll pay for it myself. This place is doing my head in, I don’t want to stay in here long enough to choose my own shit.”

    I let him keep it, fetched a new trolley, and started filling it again…

    Comment by Felix Grant — May 10, 2009 @ 1:04 pm

  2. That’s a déjà vu, Groundhog day kind of experience. One can imagine a whole culture of Felix-robbing lazy bums evolving to take advantage of your trolley-yielding behavior.

    You could become like Crematogaster ant (that always looks like Crematoaster ant when I read it — and of course I run across Crematogaster ants all the time in books).

    Comment by unrealnature — May 10, 2009 @ 2:40 pm

  3. I’ve often wondered:
    a) Since you don’t own the groceries until you pay, if you see (say) the last bagel in your favourite flavour in someone else’s trolley, is it theft to take it and buy it yourself?
    b) What eejits leave totally inappropriate groceries lying around? For instance, a bagged and priced piece of salami on the shoe polish shelf?
    c) Since everyone else in the queue resents breaches of queue etiquette (e.g. leaving in mid-transaction to fetch a forgotten item / bringing 2*N items to the N-items-only queue) why do supermarkets permit it?

    Comment by Ray Girvan — May 10, 2009 @ 3:21 pm

  4. The flies have apparently figured out how to game the ants’ own communication system.

    Hey, neat (imagines supervillain, the Antmaster, with army of ant minions).

    Comment by Ray Girvan — May 10, 2009 @ 3:23 pm

  5. RG> c) Since everyone else in the
    RG> queue resents breaches of queue
    RG> etiquette…

    Including, I’ve noticed, those who plan on breaching it themselves!

    RG> …bringing 2*N items to the
    RG> N-items-only queue) why do
    RG> supermarkets permit it?

    I suspect that this is down to the checkout operator’s understandable reluctance to create hassle for her/himself by challenging all the Robbie Coltranes (Cracker: Fitz shouting aggressively “Six cans of lager – one item; twelve pots of yoghourt one item…).

    I’ve often thought that, in these days of computerised tills,it ought to be a trivial thing to make the “N items or less” till total automatically and refuse more entries once N items have been entered…

    Comment by Felix Grant — May 10, 2009 @ 4:39 pm

  6. JH> You could become like
    JH> Crematogaster ant…

    Put it this way … forced to make a choice, and on the basis of that description, I would rather be a Crematogaster mugged by Milichia patrizii than a millipede mugged by deltochilum valgum

    Comment by Chrometoaster — May 10, 2009 @ 4:48 pm

  7. RG> b) What eejits leave … a bagged
    RG> and priced piece of salami on the
    RG> shoe polish shelf?

    When I was 14, there was a game of dare played by my contemporaries (OK … including me) which involved shoplifting without risk of prosecution. Three were two versions.

    First version: find the alarm tag on an item, detach it, get to the door, toss it out without being spotted, then watch the staff run to search for the shoplifter.

    Second version (the relevant one, here; first version was just a decoy to confuse you): shoplift something from one department without being caught, take it to a diffrent department and leave it there. (This was, of course, in the days when you paid for each item at a till on the same counter … doesn’t apply any more.) You got extra points if you carried it a long way, or left it in a humorously inappropriate department (favourite choices were hardware in the lingerie department or vice versa).

    Perhaps some throwbacks from 1966 are still roaming our supermarkets?

    Comment by Felix Grant — May 10, 2009 @ 4:56 pm

  8. (The idea of Ray in a supermarket … all by itself cracks me up. Ray and Felix … I’d pay to see that.)

    Chrometoaster,

    Now Crematogaster is starting to make me think of the cream (cheese) toga of Dr. C’s costume.

    Felix,

    Your shoplifting sounds like perfect training for a future bureaucrat or some powerful government official.

    Comment by unrealnature — May 10, 2009 @ 7:28 pm

  9. The bananas, guys. WHERE ARE THE BANANAS?

    As for Crematogaster (or ChromeToaster, like the far superior Titanium Toast(er) I have on my desktop) it probably comes from the highly personal Cremaster muscle and we shouldn’t go there.

    Comment by Dr. C. — May 10, 2009 @ 10:06 pm

  10. Dr C: I fear that the cremaster muscle is only likely to be useful to me in Tesco if I refuse to yield my trolley to those who are bigger and wilder eyed thanI …

    Comment by Felix Grant — May 11, 2009 @ 3:06 am

  11. “When I was 14, there was a game of dare ……..”

    Oh, for the days of good clean fun. When I was 14 all we could think about was Brylcreem for our ducktails and Marlboro cigarettes. And then there was Annette! (I seem to remember tha the, eh, embellishments were, eh, a little enhanced.

    Comment by Dr. C. — May 11, 2009 @ 8:37 am

  12. “WHERE ARE THE BANANAS?” — Dr. C

    I got your bananas right here. And your cream and your muscles:

    MRI Medical Research Institute – Pro-Nos Banana Cream, 3 lb powder

    Multi-Fractioned Whey Isolate Complex GET HUGE – Increases Mass-Building Amino Delivery*GET PUMPED – Amplifies Nitric Oxide Levels by 950%*GET RIPPED – Reduces Trunk (belly) Fat by 4.30%*42 Grams of Protein Per ServingFROM THE CREATORS OF NO2 & CE2! Contains: ACTINOS(tm) NO_Amplifying Whey Isolate VAT-Burn(tm) Fat Reducing Whey Isolate Clinically Tested – U.S. Patent Pending Ed Byrd’s Revolutionary New Whey! The Physique-Altering Power of Peptide Pro-Nos is the biggest breakthrough in protein supplementation in over 20 years. It gives you the power to gain muscle and strip off fat faster than ever before. Without added ingredients. Just protein. Here’s how: WHAT MAKES Pro-NOS DIFFERENT? The stunning new technology is known as peptide Unlike today’s whey proteins that use peptide chains in their “randomly occurring” length, MRI has isolated the specific “interval” (length) within the peptide chains that holds all the concentrated power to change your body composition! You get two powerful physique-altering chain-length specific peptides in new Pro-NOS: ACTINOS(tm) increases nitric oxide by 950%. VAT-Burn(tm) strips of belly fat by 4.30%* BUILD MUSCLE AND STRIP OFF FAT – AT THE SAME TIME – WITH FRACTIONATED WHEY! Chest. Arms. Abs. With Pro-NOS, you get it all. The patent-pending NO-generating whey peptide fraction (ACTINOS(tm)) amplifies nitric oxide levels by up to 950%. Without arginine or “added ingredients.” Just fractionated whey protein. Your muscles feel bigger and thicker within days. At the same time, the whey peptide fraction that breaks down fat (VAT-Burn(tm)) begins chiseling and sculpting your abs like never before.*† Pro-NOS IS IDEAL TO TAKE WITH ALL NO-GENERATORS! Pro-NOS is designed to work synergistically with all nitric oxide products. You see, NO generators provide your body with arginine – the building block of NO. Pro-NOS makes sure you’ve got enough NOS enzymes. But it’s the NOS enzymes that convert the arginine into nitric oxide. Finally, NOS is no-longer the rate-limiting factor in NO production!*With Pro-NOS, you get 42 grams of the highest quality whey isolates and concentrate! And it tastes great! †Use in conjunction with your exercise routine.

    Comment by unrealnature — May 11, 2009 @ 8:52 am

  13. You can’t argue with the results.

    Comment by unrealnature — May 11, 2009 @ 9:13 am

  14. As for Pro-Nos Banana Cream, check out its price history. Felix can afford twice as much and can look like this.

    Comment by Dr. C. — May 11, 2009 @ 12:03 pm

  15. I’ve often thought that, in these days of computerised tills,it ought to be a trivial thing to make the “N items or less” till total automatically and refuse more entries once N items have been entered…

    Oh, a nasty person could think up many creative algorithms. One might be to let them do it, with a price penalty. Up to and including 10 items: normal price. Above that, a rapidly increasing surcharge, paid to charity – say, a factor of e^(N-10).

    Comment by Ray Girvan — May 11, 2009 @ 9:23 pm

  16. DrC> … Felix can afford twice as much…

    [bemused]

    DrC> …creative algorithms … a rapidly
    DrC> increasing surcharge, paid to charity…

    I like that one :-)

    Comment by Felix Grant — May 12, 2009 @ 1:20 am

  17. Oops … The “DrC” attribution of the charity algorithm in that last comment was, of course, wrong….

    DrC> … Felix can afford twice as much…

    [bemused]

    RG> …creative algorithms … a rapidly
    RG> increasing surcharge, paid to charity…

    I like that one :-)

    Comment by Felix Grant — May 12, 2009 @ 1:22 am


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