Mythologies
“What Barthes is suggesting is that the public need not only look closely and be aware of what the mythological perceptions of objects contained in images are, but that it should also be aware that no image exists independently of an author and that no author acts independently of an ideology.”
– from Roland Barthes and Mythologies: The Science of Semotics and Hidden Meanings by Tiimothy Sexton
“We reach here the very principle of myth: it transforms history into nature. We now understand why, in the eyes of the myth consumer, the intention, the adhomination of the concept can remain manifest without however appearing to have an interest in the matter: what causes mythical speech to be uttered is perfectly explicit, but it is immediately frozen into something natural; it is not read as a motive, but as a reason…”
“… Just as the cuttlefish squirts its ink in order to protect itself, it cannot rest until it has obscured the ceaseless making of the world, fixated this world into an object which can be for ever possessed, catalogued its riches, embalmed it, and injected into reality some purifying essence which will stop its transformation, its flight towards other forms of existence. And these riches, thus fixated and frozen, will at last become computable: bourgeois morality will essentially be a weighing operation, the essences will be placed in scales of which bourgeois man will remain the motionless beam. For the very end of myths is to immobilize the world: they must suggest and mimic a universal order which has fixated once and for all the hierarchy of possessions. Thus, every day and everywhere, man is stopped by myths, referred by them to this motionless prototype which lives in his place, stifles him in the manner of a huge internal parasite and assigns to his activity the narrow limits within which he is allowed to suffer without upsetting the world: bourgeois pseudo-physics is in the fullest sense a prohibition for man against inventing himself. Myths are nothing but this ceaseless, untiring solicitation, this insidious and inflexible demand that all men recognize themselves in this image, eternal yet bearing a date, which was built of them one day as if for all time. For the Nature, in which they are locked up under the pretext of being eternalized, is nothing but an Usage. And it is this Usage, however lofty, that they must take in hand and transform.”
– taken from this full text of Mythologies by Roland Barthes
-Julie
