… discoloration is accompanied by a change in the scent of the flower.
This is from Insects and Flowers: The Biology of a Partnership by Friedrich G. Barth (1991):
… For the bee, ultraviolet is especially attractive and blue-green, least so. Day-flying butterflies find little attraction in greenish blue to blue-green models, and some species fly spontaneously most often to red and purple. … For bumblebees, colors in the blue-violet-purple region are particularly effective stimuli.
… All this imaginative diversity in the color, shape, and scent of flowers is the method by which the individual species keep themselves distinct from one another. Each combination is special in the true sense of the word, and causes the food-seeking insects to remain true to the particular species as long as possible, carrying the right pollen to the right stigma in an energy-conserving and reliable way. Herein lies the great difference from the random nature of wind pollination.
Once pollination has occurred, however, the special signal of the species becomes an encumbrance. Usually pollination is followed by rapid fading of the flowers. When bumblebees collect food from horse-chestnut trees, they can often be seen to avoid the older flowers. The yellow nectar guide on the upper petals of the young flowers gradually becomes discolored, turning first orange and eventually carmine. Only in the yellow and initial orange phases does the flower secrete nectar.
[line break added] Bees and bumblebees rapidly learn the difference. Success teaches them to associate food with yellow, which they can readily distinguish from carmine. The advantage: greater economy in the work of collecting. The corresponding advantage to the chestnut: more frequent visits to — and hence pollination of — the younger flowers. Incidentally, the discoloration is accompanied by a change in the scent of the flower.
My most recent previous post from Barth’s book is here.
-Julie